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· Previous research or relevant research is very important in a scientific research or article. Previous research or relevant research serves to strengthen the theory and influence of relationships or influences between variables. Article ini review customer satisfaction determination and complaint level: Product Quality and Service Quality Analysis, A Study of Customer Satisfaction is one of the main topics rises recently. Before years there was a revelation of a customer service to concentrate on customer, to treat with him in a better way, to please and fulfill his demands of the customer Atkinson () found out that cleanliness, security, value for money and courtesy of staff determine customer satisfaction. Knutson () revealed that room cleanliness and comfort, convenience of location, prompt service, safety and security, and Estimated Reading Time: 9 mins
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· Customer satisfaction is typically defined as a post consumption evaluative judgement concerning a specific product or service (Gundersen, Heide and Olsson, ). It is the result of an evaluative process that contrasts prepurchase expectations with perceptions of performance during and after the consumption experience (Oliver, ) Literature review: Customer satisfaction has been a famous topic in marketing practice and study research since Cardozo's () earlyl study of customer effort, demands and satisfaction. In spite of many try to measure and explain customer satisfaction, there still does not show to be a accord regarding its explanation (Giese and Cote, ) Literature Review on Customer Satisfaction Dr. Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. InFile Size: KB
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Literature review: Customer satisfaction has been a famous topic in marketing practice and study research since Cardozo's () earlyl study of customer effort, demands and satisfaction. In spite of many try to measure and explain customer satisfaction, there still does not show to be a accord regarding its explanation (Giese and Cote, ) Customer Satisfaction is one of the main topics rises recently. Before years there was a revelation of a customer service to concentrate on customer, to treat with him in a better way, to please and fulfill his demands of the customer Atkinson () found out that cleanliness, security, value for money and courtesy of staff determine customer satisfaction. Knutson () revealed that room cleanliness and comfort, convenience of location, prompt service, safety and security, and Estimated Reading Time: 9 mins
Literature review: Customer satisfaction has been a famous topic in marketing practice and study research since Cardozo's () earlyl study of customer effort, demands and satisfaction. In spite of many try to measure and explain customer satisfaction, there still does not show to be a accord regarding its explanation (Giese and Cote, ) · Customer satisfaction is typically defined as a post consumption evaluative judgement concerning a specific product or service (Gundersen, Heide and Olsson, ). It is the result of an evaluative process that contrasts prepurchase expectations with perceptions of performance during and after the consumption experience (Oliver, ) studies about the significance of the physical environment in customer satisfaction varies because according to the research conducted by heung and gu (), it is a significant factor in terms of gaining the patrons’ dining satisfaction especially their intention to return and their willingness to pay more but voon () stated that the effect
· Customer satisfaction is typically defined as a post consumption evaluative judgement concerning a specific product or service (Gundersen, Heide and Olsson, ). It is the result of an evaluative process that contrasts prepurchase expectations with perceptions of performance during and after the consumption experience (Oliver, ).Estimated Reading Time: 10 mins Customer Satisfaction is one of the main topics rises recently. Before years there was a revelation of a customer service to concentrate on customer, to treat with him in a better way, to please and fulfill his demands of the customer Literature Review on Customer Satisfaction Dr. Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. InFile Size: KB
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